A STUDY ON CONSUMER ADOPTION OF MOBILE WALLET WITH SPECIAL REFERENCE TO EMPLOYEES OF IT SECTOR IN COIMBATORE

Dr. G Jayanthi, Dr. Sreeanandan, Baranipriya A

Abstract


In the world, the digital payment sector is one of the sectors that develop in every second; it gives unimaginable services
through internet. Banking sector is the main stream which benefits positively helps to make transactions any time. At
present so many payment systems are available, among them mobile wallet play a significant role. The paper studies the
adoption of mobile wallet among the IT sector employees in Coimbatore. The study reveals security issues, identity theft,
delay in payment are the main problem which was found during transaction. Apart from these issues the convenience,
accessibility, and ease of use have gained a credit to mobile wallet. As the youth population adapt to latest technology
quickly so M-wallet service providers must consider the needs of the customers.


Full Text:

PDF

References


Abrazhevich D (2001), “A survey of user attitudes towards electronic payment systems. The 15th Annual Conference of the Human Computer Interaction Group of the British Computer Society, IHM-HCI-2001”, vol. 2. (pp. 69-71). Toulouse, France: Cepadues-Editions.

Ahuja & Joshi (2018), “Consumer Perception toward Mobile Wallet, IJRDO-Journal of Business Management”, vol.4, issue.1, pp. 52-60.

Carr M (2007) Mobile Payment Systems and Services: An introduction Forum, Institute of Development and Research in Banking Technology (IDRBT).

Chen L (2008) A model of consumer acceptance of mobile payment, International Journal Mobile Communication, Vol 6, Issue 1, pp 35-52.

Chakravorti S (2008) Theory of Credit Card Networks: A Survey of the literature, Review of Network Economics, Vol.2, issue.2


Refbacks

  • There are currently no refbacks.